Search Engine Land (SEL) is a blog covering the search engine industry. It also includes tips about search engine optimization, search engine marketing, and social media marketing. Danny Sullivan founded SEL in 2006. He is a search journalist. He's covered the industry for 11 years. SEL has been cited by numerous media news outlets like CNET, MarketingVOX, and Reuters UK. SEL contributors include many of the big names in search like Michael Gray, Neil Patel, Jill Whalen, Jennifer Slegg, and Barry Schwartz. The contributors cover everything from link building, search engine algorithms, local search, paid search, search tools, and more.